Creativity

I love the winter break, a chance to stop, get ill, listen to podcasts and read. A chance to reflect on your top 20 books, albums, events, moments of the year almost past. Former conservative MP Rory Stewart is increasingly fascinating, a life spent trying to gather all information, to walk and connect with as many people as possible. His latest podcast, The long history of Ignorance, resonates in so many ways, especially episode 3 where he talks about ignorance behind creativity, the pure space where innovative work comes from which was the core theory behind my book Blank Canvas.

Why do we create stuff? Is there some inbuilt need to innovate, solidify your place in the world by manifesting? How creative practice connects to the brain is fascinating, the need to redevelop something fresh and original. Every day I have an innate need to do something creative, engage with the playful and free part of my brain. It doesn’t have to be for a long time, just at some point my inner self finds peace finds its tranquil home through scratching the creative itch.

I sometimes forge the time to create pieces of music, hours spent slaving over a hot computer based Digital Audio Workstation (DAW), perfecting sections on my computer, listening over and over to the same section, distorting reality, a sample of a Buddhist chant or the gentle lapping of the sea. Although I don’t really have the attention span for attention to detail. I love developing the structure, creating the whole outline, building up parts but then you need to go back and alter elements of instruments, hi hat positioning, the velocity of the odd kick drum, automation across your strings pads, hone the reverb until it sounds glassily transparent, build echoes onto certain moments so that that they last just the right amount of time, don’t mask or clash but aid the flow. I love creating melodies, interlocking parts that flow off each other. Rhythm less so. I like a pulse, a beat, but I keep missing all those intricacies that make up a great drum track. Creating the music is one thing, but then what happens? In previous eras you could go to your local studio, record some live parts over the basic structure, mix, master and create an artefact. Get friends to help in creating cover images, get your vinyl from the Czech pressing plant. Burn straight to 1/4-inch tape then Digital Audio Tape (DAT). Avidly, we created packs and sent them off to our favourite DJ’s and record shops. If it was any good then it got played. Not necessarily in large amounts but there was some traction, a point to the creative process, validation and the thrill of your sounds heading off into the ether. Nowadays I am increasingly thinking about the pointlessness of sending music out into the world. It is a saturated market, flooded by accessibility. The point of releasing music is generally about the self, satisfying a personal need to let the world have your piece of art, more flotsam to spin around digital highways, polluting, blocking up the cloud. The conundrum that the top 100 albums feature regular favourites such as the Beatles, Stones, Neil Sedaka and Nana Mouskouri, charity shops the new record stores. Spotify has endless music. Everyone can get their music on the platform; the gatekeepers have been sidelined at this point. Emancipation for good and bad. Although you now need connected humans, DJ’s, label managers, to make an impact. To get plays, streams, downloads you need a record company or influencer to catch onto your track, to like it in a way that connects with their other material. Music promotion companies such as Label Radar or Groover provide this service, enticing you to pitch your music to an endless supply of record companies. It does work. Some of my tracks get taken up and then you are onto stage 2. Promoting your track. Friends and family will sometimes listen but reaching beyond is so difficult, battling the tide of artists who have also released music that day. Estimates range between 60 to 100k releases per day. Every day. Still, you turn on 6 Music and Marvin Gaye is thoughtfully crooning along. Wonderwall is still building. The Smile continue to sound like Radiohead, but without the iconic songs. The Gatekeepers have shut the door and thrown away the key for infinity and beyond. Wham! and Last Christmas the two top documentaries. Nostalgia, nostalgia. So, should you keep making music I hear you cry? Maybe there should be an amnesty, no more music until we have filtered out all which is blocking, a year of silence to contemplate, think where creativity is taking us all. A year for everyone to prepare, restart culture. To try new instruments that have never been part of your world, the true blank space of creativity. Innovation through ignorance. Musicking is personal, moving your head from thoughts of Top of the Pops and stardom to a process, going through something cathartic. You need to make the music for yourself, to get what is inside out. The pure self. Anyway, I still check my Spotify streams, have extreme pleasure when it says that someone is listening to my latest track Rise up by Inochi. In-Oh-Chee. Japanese for life energy, I think. Check it out on all streaming platforms. So maybe that is the point, personal satisfaction that someone somewhere gets it, gets you. Listens to you. Reads your words. Takes time to connect their life with yours. Or maybe it’s just a release, an internal burden which needs to be set free. Our lives are time stamped by the creativity of others, remembering different eras, innovative sounds or combinations of the audio and visual, stopping us in our tracks, providing new directions and thought processes. Picking a random book from the shelf of a library stack that alters your thinking, the ideas of others taking centre stage and manipulating your life in a certain direction. We need creativity to keep us sane, provide a reason for being. It is one of the most important elements so should be embraced fully, hugged to death, translating thoughts from your mind into actions. I am interested in bringing culture and creativity to rural locations, having moved from the city during the Covid pandemic, Stewart Lee’s sketch where he has friends who move to the countryside, to live an idyllic life but the reality is extreme boredom. They enquire to friends, please come and visit; bring coke. He has only a horse to talk to now. The buzz of the city replaced by peace and calm only works if you can have a balance. A vibrant life where the beauty and purity of nature and culture intersect. An internal smile. My research is based on exploring the infrastructure and innovative ideas you can collate which forms a rural scene or scenius, finding the people and locations, stories and place. A collective will to develop culture, a blank canvas on which anything can be drawn. No competition. If you create it they will come, bringing thoughts from everyone’s head into realisation. Collective intelligence and ignorance brought beautifully together.